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    I founded HDX in 2011 but my story begins long before that. I grew up in Southern California with a passion for surfing, skateboarding and snowboarding. This passion for action sports led me on a path that involved owning a surf shop, launching an award winning marketing agency and working for one of the top energy drink brands in the world.

    In between all of this, I spent time serving on the boards of several humanitarian and environmental focused non-profit organizations.

    In 2008, I was diagnosed with Type 2 Diabetes and I learned that I would need to make some changes in my life. I also realized just how rapidly this disease is growing out of control and that sugary drinks are just one of the contributors that are affecting more than 25 million people living with diabetes just here in the U.S alone. So began the journey to manage my diabetes but to also become an advocate for this disease.

    A year later I was at a conference where I learned about the tremendous amount of unnecessary plastic waste being generated on a daily basis by our need for convenience and consumption and that single-use plastic bottles were just one of the major contributors of this problem of plastic pollution.

    All combined, sugary drinks in single-use plastic bottles became my personal challenge to come up with a better solution.

    This is the inspiration behind HDX. A product that is healthy and has a minimal impact on the planet. At HDX, we align with athletes, brands and groups that share our values to improve the quality of life while enjoying a lifestyle that relies on a healthy planet.

    In between talking about how awesome HDX is and why hydration is important, here on our site you'll find stories from people and experiences that I hope will inform, influence, instigate, incite and inspire you.

    If you're like me and are thirsty for change, I invite you to join us on our journey for adventure and the pursuit of knowledge. 

    -- Vipe Desai // Founder

    Connect with me:
    Twitter: @vipedesai
    Instagram: @vipedesai
    LinkedIn: Vipe Desai




    HDX Mix is distributed by The Outsiders Supply Co into Australia & New Zealand.
    Our goal is to provide our people with only the best brands who focus on premium nutritional ingredients but sustainable and ethical core values.
    Driven by a group of like-minded individuals bringing not only new products to the Market but believing and focusing on "People and Planet" in all aspects of the business.
    "Partnering with HDX Mix and being able to bring it to life in our part of the world is beyond words. Founder Vipe and I have been working on this for the better part of 3 years and now our hard work has come to pass.
    His vision and goals are in line with ours by being able to finally show people there is a serious alternative to what is on the market currently and being able to be part of something to truly drive peoples thinking about their environment and health all in one. "
    Jes Reinhard - Director 
    The Outsiders Supply Co


    Instagram: @hdxmixau

    Facebook: www.facebook.com/hdxmixau/